I wanted to share early insights from an internal study that analyzed our 2024 sell-side transactions that were pre-marketed as a Compass Private Exclusive and/or a Compass Coming Soon before going active on the MLS. Compass listings that were pre-marketed:
1. Were associated with a 2.9% higher average close price.
2. Received an accepted offer 20% or 8 days faster on average once active on the MLS.
3. Created value for homeowners as ~30% fewer listings on average had a price drop once active on the MLS.
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